Paul Mann
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ADIDAS | CONFIRMED

Our challenge was to create consumer facing content to aid the shift of the whole adidas operating model from a retail + wholesale first business to a mobile + digital first model.

We did so by shifting the focus for the brand to ‘direct to consumer ‘ by utilising owned channels including adidas.com, adidas flagship app, CRM, social media and (digital) retail. The scope for projects arrived with a bang in 2020 and with every month that passes, they are becoming more of a focal point as the adidas business heads toward its 2025 growth targets. DTC is front and centre of everything the brand stands for and encapsulates numerous retail peaks and moments throughout the calendar year.

We created over thirty campaigns under the adidas Originals DTC umbrella. Below are just some of the highlights to date.

Our challenge was to assist the small stakeholder team launch CONFIRMED app globally. Once live in the U.S + China in the latter half of 2020 we then worked on editorial, product presentation and acquisition + engagement content work streams as the app rolled into the European market in the first half of 2021.

We’ve created everything from iconic ‘house style’ product presentation through to HEAD2HEAD interviews between creators like Jonah Hill + Blondey and crafted editorial features to present adidas Archive info and sneaker head relevant content.

Year: 2020+2021 | Credits:
| Agency: adidas Studio A |
| Creative Direction: Paul Mann | Creatives: Robert Glad, Rachel Sato-Banks, Aya Zahra, Julia Mueller, Yasamin Shadanlou, Etoro Umoren + Kwame Wilson |
| Brand Direction: Chrissie Abbott, Jeff Metal + Toby Evans |