Our challenge was to launch the first global adidas membership program.
‘Creators Club’ launched in August 2018 in the United States before being introduced more widely around the globe. We invited people to literally ‘Get Inside adidas’ prompting them to visit adidas.com to sign up in return for a number of membership benefits including ‘Hype Access’, ‘Early Product Access’, ‘Special Event Access’ and more.
We created a number of short films to promote the primary benefits whilst supporting secondary benefits with the production of GIF and stills content to be used across channels including social media, the adidas app and CRM.
Year: 2018 | Credits:
| Agency: adidas Studio A | Director: Giorgio Bruni | Production: Stink Studios |
| Creatives: Paul Mann, Vincent Venema, John Moulder, Alfonso Rodriguez + Richard Askin |