Our challenge was to establish the adidas TERREX Free Hiker as a serious player in the Outdoor marketplace.
To ‘Escape The Noise’ is to take some much needed time out of a demanding daily schedule, with an agenda to return feeling recharged. Through two seasons of content we targeted busy city based creators with a call to action, encouraging them to get out into nature. We created stories around a range of creators, from world famous DJ + Producer Diplo, female entrepreneur Maya French, LA based chef Marcel Vigneron to London based DJ’s from NTS Radio. Every piece of storytelling based around TERREX Free Hiker, the first adidas hiking boot with Boost technology.
Our campaign was created across adidas channels to land the ‘Escape The Noise’ idea.
Here’s some of what went down behind the scenes at the shoot in London + The Scottish Highlands, United Kingdom.
