Our challenge was to launch Budweiser Prohibition Brew into its first ever market, Canada.
We introduced an idea to promote the fact that regular Budweiser and Budweiser Prohibition Brew taste almost identical, despite one having 0% alcohol.
Year: 2016 | Credits:
| Agency: Anomaly New York |
| Creatives: Paul Mann, Mike Cuthell, Dave Tomkins + Harrison Luongtran |